Writing
Notes on getting found.
Plain guides on web design, website speed, SEO, AEO and GEO. What actually moves rankings and wins customers.
Can AI really answer my business phone?
How AI voice agents answer calls, qualify callers and book jobs around the clock, why every missed call is lost money, and whether they really sound human.
Read →New website or redesign? A 6-point checklist
A simple 6-point checklist to decide whether your site needs a fresh coat of paint or a full rebuild, so you spend money on the fix that actually moves the needle.
Read →Website speed and Core Web Vitals, explained for business owners
Why website speed decides whether visitors stay or leave, what Google measures with Core Web Vitals, and how to tell if your site is quietly losing you customers.
Read →How much does a website cost in 2026?
A straight answer on website pricing: what actually drives the cost, honest ranges, what you should never pay for, and why every Trikrypt project ships with a written fixed quote.
Read →What is AEO and GEO? How to get recommended by ChatGPT and Google AI
Answer engine optimization and generative engine optimization decide whether AI assistants recommend your business. Here is what they are, why they matter now, and how to win them.
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